Cheryl Berkowitz
Design
Leadership
Service design, product strategy, and design management.
An empathetic design leader who inspires people to innovate and challenge conventions.
My leadership style is defined by creativity, collaboration, mentorship, and empowering teams and individuals. I recently went back to school to learn business administration, because I wanted to be able to connect the dots between user experience and business goals, while helping to shape the organizations I'm involved in at a higher level. Today, I apply my background in anthropology, design, business strategy, and management to empower people to build products that create value for businesses and customers.
I've worked in the field of design for over twenty years, across industries including publishing, television, healthcare, fintech, consumer loyalty, and small business software. I've designed for media including print, web, IoT, mobile apps, software, and point of sale devices.
I have always loved learning new tools and technologies, and enjoy being hands-on as needed as a player-coach or an independent contributor. Today, the tools that I use most frequently are Figma, Miro, chatGPT, Gemini, Midjourney, Adobe Creative Suite, JIRA, and Slack. I'm excited by some of the new AI tools such as Cursor and Figma Make, and have partnered with them to create prototypes for testing and socializing ideas, to generate insights from large amounts of data, and to improve UX quality through hands-on code inspection and refinement.
